Annual Churn Rate
26.5%
↓ -4.2% with Long-term Plans
High Risk Subscriptions
1,855
Out of 7,043 Active Accounts
Retained ARR Protected
$1.42M
SMOTE-Balanced Proactive Action
Avg Customer Lifespan
32.4 Mos
+18 Mos for Annual Contracts
Cohort Retention Decay Curves by Contract Type
Survival analysis across 24-month customer lifecycle
Critical Churn Drivers
Logistic regression feature coefficients
Top Danger: Month-to-Month (+0.84)
Top Shield: Tenure (-0.68)